Bridging culture and connections across Indonesia and the Malay world
Nestled in the vibrant heart of Singapore, Baju by Oniatta emerges as a transformative force, reshaping the perception of batik appreciation.
Each meticulously crafted piece stands as a testament to skilled artistry, unveiling the rich narratives intricately woven into handmade batik cloth. With an unwavering commitment to uniqueness, no two pieces are the same.
Baju by Oniatta is dedicated to education and fostering cultural connections. Every piece is an opportunity for wearers to actively engage in cultural representation. At Galeri Tokokita, guests are taken on a discovery of culture and craftsmanship that celebrates the artistry of its artisans and values of the Nusantara heritage, while holding space for the individuality of its wearer.
Founded by Oniatta Effendi, an educator-turned-entrepreneur and a native of the Nusantara, Baju by Oniatta is a heartfelt tribute to batik and traditional textile art. The brand's mission is to keep these traditions alive and thriving in today's world.
More than just a brand, Baju by Oniatta celebrates an ecosystem while cultivating connections and conversations between wearers and artisans in the broader Indonesian and Malay world.
Beyond the cloth, the experience is Exceptionally Nusantara.
OUR CORE VALUES
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Human Connection
Baju by Oniatta works in harmony with artisans, with respect for the wearer and cloth. Galeri Tokokita is a space for like-minded artisans, artists, curators, collectors and fashion designers to collaborate and be in dialogue about Nusantara textiles.
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Education
Education is central to the experience and value of Baju by Oniatta and Galeri Tokokita. Baju by Oniatta is known for its meticulously crafted products that honour heritage while embracing contemporary design. Galeri Tokokita serves as a trusted platform for learning about batik and other Nusantara textiles.
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Experience
Both Baju by Oniatta and Galeri Tokokita encourage clients to experience and engage with the material or content.
Meet Oniatta Effendi
Oniatta Effendi is the founder of Baju by Oniatta and Galeri Tokokita.
Oniatta found herself drawn to batik on her many travels to different parts of Indonesia. Her personal journeys resulted in excessive purchases of batik fabric but also spurred her to share her passion for the craft and her desire to support the traditional ecosystem of this heritage textile. She started out with just 12 pieces of pants, uniquely designed to look like a sarong, at a pop-up. These Utama pants are today a bestseller and a cornerstone creation for Baju by Oniatta.
Oniatta dreams of documenting the voices of batik craftsmen from different parts of Indonesia as a way of preserving the trade and educating batik enthusiasts.
LATEST COLLECTION
